THE MODERN MAN: COSMETIC PROCEDURES NOW A MAINSTREAM CHOICE

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The first thing that may come to mind when the words “cosmetic surgery” are said or read is the face of an ethereal women of an undetermined age, thanks to her flawless skin and supple form. No matter what the reason a female client comes to me, the ultimate outcome is to attain a better version of herself, from the outside in. If she looks good, other good things will follow, as nobody will be focused on how old she looks.

While a generation ago, it was said “middle aged” men’s appearances were looked at as distinguished, this has changed as fitness; grooming and nutrition trends have evolved. Furthermore, ageism experienced by men may not be as new a thing as we thought. Former athletes are turning up in ads for diet programs, and men’s fashion trends are skewing younger. A decade ago, we started getting shows like, Queer Eye for the Straight Guy and Extreme Makeover, which made it a more mainstream concept for men to look into procedures to help them feeling at their prime. We have featured several male patients on our own television show, Doctor Lift:

https://www.youtube.com/watch?v=Z00abOyY4jQ&list=PL7FFAED8479A21633&index=30

https://www.youtube.com/watch?v=ZUpJU32Gf1A&list=PL7FFAED8479A21633&index=25

Statistics certainly reflect this sea change in progress. According to the American Society of Aesthetic Plastic Surgery (ASAPS), the number of cosmetic procedures for men has increased by more than 106% between 1997 and 2012.  Why? For some men, there’s a growing belief that their life — their professional life at least — could depend on this, as the economy fluctuates and looking young means staying competitive in the job market.

And we’re not just talking about actors and models. Men who consider themselves “regular guys” are facing a reality that in a job marketplace where looking fit, younger, and looking “more masculine” is an unspoken requirement instead of an option, the better your chances of getting a great job or advancing in your existing career.

In other words, image isn’t everything, but it could determine if you get in the door or advance, or in your social life, get (or keep) the girl.

Across the country, some corporate types are opting for so-called “Forbes Facelift,” consisting of a necklift, eyelift, jawline recontouring, and perhaps liposuction as well. And while we’re on the subject of Father’s Day, the “mommy makeovers” have begat “daddy-do overs,” for guys who are married with kids, and got so busy balancing work and home that they added 15 or 20 pounds. These men typically go for jawline recontouring, liposuction, and a small eyelift.

According to the American Society of Aesthetic Plastic Surgery, the most common cosmetic procedures for men are liposuction, rhinoplasty (nose job), eyelid surgery, gynescomastia (removal of breast tissue), and ear shaping. Here are some examples of what we offer our male patients.

LiquidFacelift

1) Jawline Recontouring injects Juvederm (a hyaluronic acid) into the jaw and chin to make it more angular and strong. He also might choose to do the same thing on the cheekbones to augment facial structure and give more definition. Recovery time is less than 24 hours.

2) Liposuction (also known as “liposculpting”) typically takes away fat from around the abdomen so as to better show off muscles and abs. The healing process may often involve drainage tubes, compression garments, and antibiotics. Recovery time is estimated at two days, but we recommend you take it easy on the boot camp workouts and other strenuous activities for a month.

3) Once associated with body builders, the Gynescomastia procedure is for anyone who has extra fatty tissue around their pectoral muscles (or, in less tactful terms, “man boobs”). It’s achieved by liposuction and/or by removing excess glandular tissue, and is currently one of the biggest trends in male plastic surgery. Recovery time is two to three days.

4) Neck lift surgery literally gives you a higher profile, in the best way possible. The procedure gets rid of any loose skin or fat in the chin, so that it helps the jaw stand out and gets rid of any “jowls.” In this procedure, incisions are made around the ear lobe or behind the ears, and then the underlying muscles are tightened and excess fat is removed. Recovery time is five to seven days

5) Lower and Upper Eye Lifts (blepharoplasty) eliminate puffiness or drooping skin around the eyes so that they look more awake and you look younger. The procedure involves very minor incisions made in the natural eyelid creases, and recovery is five to seven days.

Interested to know if this is right for you? Call us and schedule a personal consultation today with dual board certified plastic surgeon, Dr. Garo Kassabian at our Beverly Hills location.  Call: 310.285.0400 or visit http://www.liftmd.com

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